People have become media properties. Whether we do it intentionally or not, we have the ability to influence friends, family and followers.
The web provides the tools for everyone to be listened to, spoken with, and above all else, to express themselves, enabling them to become a web celebrity, or an Influential.
Recently, I created a page on Facebook with no content, not even a description. I proceeded to invite my friends, and within a few days 10% became fans. Amazing!
The question is how to create a measurable monetization platform to reward the new media.
March 10, 2010
March 3, 2010
The Future of E-commerce is Social
Since I published some data about "The State of E-commerce in Greece", I have been thinking about it, and it seems to me that the future of e-commerce is very bright and very "social".
Social media and e-commerce are a natural fit .
Shopping is often a social activity because we care about what other people think of a certain product. Their thoughts and opinions are one of the strongest influencers on our purchasing decisions.
In this "me economy", I think social communities should give every member the capability of creating their own e-shop. Allow users to pick the products they want to sell and handle customer care, shipping etc for a percentage of the revenue. (Amazon is doing this www.amazonservices.com).
Social media and e-commerce are a natural fit .
Shopping is often a social activity because we care about what other people think of a certain product. Their thoughts and opinions are one of the strongest influencers on our purchasing decisions.
In this "me economy", I think social communities should give every member the capability of creating their own e-shop. Allow users to pick the products they want to sell and handle customer care, shipping etc for a percentage of the revenue. (Amazon is doing this www.amazonservices.com).
February 26, 2010
The State of the Internet
Nice video with some very interesting facts:
- 1.73 billion internet user (september 2009)
- 90 trillion emails sent in 2009
- 234 million websites (december 2009)
- 126 million blogs
- 84% of social network with more women than men
- 27.3 million tweets per day (november 2009)
- 350 million people use Facebook
- 1 billion videos served by Youtube per day
Rethinking Display Ads
Its time to seriously rethink online display advertising. Currently online display advertising is the placement of animated, trackable and sometimes interactive billboards.
Here is a couple of directions we will see more of in the future:
- Advertising opportunities build right into the site itself
- Place display ads differently, where people are inclined to click
A great example for this is mydeco.com an ecommerce advertising opportunity built directly into the site itself. It allows for users to configure any room of their own on the site and decorate and furnish it with a select array of flooring, furniture, wallpaper and accessories. Once items are selected, the user can complete the purchase through deep links to the supplier site. This is advertising and ecommerce in context at its most extreme.
Also rethinking placements also has alot value, especially if we put our display ads was in enviroments were users are naturally inclined to click, like search results. While CTRs for display advertising are dying, we will definitely see a huge difference, because in SERPs users are looking to click on something.
Here is a couple of directions we will see more of in the future:
- Advertising opportunities build right into the site itself
- Place display ads differently, where people are inclined to click
A great example for this is mydeco.com an ecommerce advertising opportunity built directly into the site itself. It allows for users to configure any room of their own on the site and decorate and furnish it with a select array of flooring, furniture, wallpaper and accessories. Once items are selected, the user can complete the purchase through deep links to the supplier site. This is advertising and ecommerce in context at its most extreme.
Also rethinking placements also has alot value, especially if we put our display ads was in enviroments were users are naturally inclined to click, like search results. While CTRs for display advertising are dying, we will definitely see a huge difference, because in SERPs users are looking to click on something.
February 25, 2010
The Silent Click
Research shows that display ads are effective even when people don't click on them.
Key points from the research:
- The Click Isn't Everything
- Display Impacts Search 4 Weeks After Exposure
- Branded Display Improves Advertiser Site Engagement
- Branded Ad Campaigns Improve e-Commerce Spend By An Average of 7%
- Efficacy of Branded Advertising Is Material
You read more about this topic at uroborus's cave!
February 18, 2010
Who is getting rich from the iPhone?
Apple & App Developers. While the iPhone now costs consumers $199, it costs AT&T about $550. [nytimes.com] [innovationsinnewspapers.com]
Data makes you healthy
It's no secret that many of us are collecting unprecedented amounts of digital data about our lives. We post to social networks, and increasingly upload information about where we are and what we're doing.
That data has the power to improve our health, said Paul Tarini, of the Robert Wood Johnson Foundation, a non-profit supporting digital health initiatives. [twitter.com/PaulTarini]
February 12, 2010
Sima Kampana, very nice execution!
I just tried Sima Kampana (www.simakampana.gr). Kudos to the O team! Nice tech by John & Anthony! [wannaspeak.com]
February 7, 2010
The State of E-commerce in Greece
I have been working on a presentation about the E-commerce landscape in Greece (from various sources). Things are starting to look very interesting. If you have any data that could be useful to others, please send to me so I can add. The presentation is in greek [E-commerce in Greece, Jan 2010]
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